Expectations for online shopping are growing higher by the day, and this is especially true for premium brands. Whether window-shopping, watching TV, or scrolling through industry list images online, it’s not uncommon to come across something that inspires an “I have to have that” mindset. It could be a designer watch or luxury SUV. Or the sectional sofa that would be just right for the living room. But then there’s the price tag. More and more, however, today’s research-obsessed consumers aren’t letting price get in the way of aspiration. They realize they have the tools industry list to find something similar to that aspirational product, but that’s more practical for them. We’re seeing this come to life in how people search.
People are comparison shopping by searching for alternatives that make their aspirations accessible and that they can feel good about. Help me find something industry list that looks similar Mobile searches for “that looks like” grew by over 60% in the past two years. For example, “inexpensive tile that looks like wood,” “honda that looks like ferrari,” “furniture that looks industry list like pottery barn,” “rock that looks like a diamond,” and “new furniture that looks like antiques.”1Mobile searches for “similar to” have grown by 60% in the past two years. For example, “shirts similar to untuckit,” “coolers similar to yeti,” and “cars similar to jeep wrangler.”21249 Inline 01 Think with Google Source.
Google Data, U.S., Jan.–Dec. 2015 vs. Jan.–Dec. 2017. Share Help me find what I want at a price I can afford Mobile searches for “under $_” have grown by industry list over 175% in the past two years. For example, “cheap window air conditioners under $100,” “cheap luggage sets under $50,” “hotels near me under $100,” “cars under $3000,” and “best trader joe’s wine under $10.”31249 Inline 02 Think with Google Source: Google Data, U.S., Jan.–Dec. 2015 vs. Jan.–Dec. 2017. Share industry list Help me find an alternative brand or store like the one I want Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.4