In the first part, I introduced the data that the industry email list search traffic was reduced as a result of the URL displayed in the highlighted snippet in Google no longer appearing in the list of search results. In the second part, we will introduce data such as properties that are industry email list different from the true number one of emphasized snippets, and conversely, CTR improvement of sites that were not related to emphasized snippets, and based on such facts, SEO in 2020 As a point to be aware of, I will introduce the way of thinking such as "Know your SERP" and "Clickability".
Emphasis snippets are different from the industry email list true first place The value of the top search obtained as an emphasis snippet is not the same as the true number one search. There was a lot of speculation about this fact, but now I can say it. The figure below clearly shows the instability of the highlighted snippet. Earning a highlight snippet doesn't mean it's always there This client's page was wandering around the 5th and 6th place in the search results and got a highlight snippet. However, it is not always displayed as an emphasized snippet after that, and it often returns to the original ranking.
I've seen this situation here and there. In most cases, the industry email list page that appears as a highlighted snippet will be replaced by another page. In some cases, Google completely removed the highlighted snippet and revived it the next day. The industry email list above image is from STAT, but for those who are interested, I will post the CTR in the corresponding GSC. Unfortunately, this control data does not provide much insight. CTR is not clearly linked to ranking (state of emphasized snippet.