On July 19, iQIYI and Douyin announced that they have reached a Number List cooperation and will explore the secondary creation and promotion of long video content.
According to the cooperation, iQIYI will authorize Douyin Group to authorize long video content with information network dissemination rights and sublicenses in its content assets for short video creation. The two parties have made specific agreements on short video creation forms such as commentary and mixed cutting, and will jointly promote the standardized use of long video content intellectual property rights.
This "handshake" between iQIYI and Douyin marks the end of the zero-sum game for the long and short video platform and the opening of a new model of win-win cooperation.
1. Long and short videos, win-win cooperation
In response to this cooperation, Gong Yu, founder and CEO of iQIYI, said that this is an important step for both parties to respect and protect intellectual property rights and explore win-win cooperation, which is of milestone significance. This also fully proves that iQIYI continues to create high-quality long video content and adhere to the value of long-termism, which has been recognized by the market and users. It is believed that this cooperation will help optimize the online video industry ecology, expand cooperation channels, create more value, and achieve a win-win situation for platforms, creators and users.
Zhang Nan, CEO of Douyin Group, said that film and television creators are an important part of Douyin's content ecosystem, and the film and television industry is an important partner of Douyin. Douyin has always respected intellectual property rights and is actively seeking better cooperation with long video platforms. It is believed that this cooperation is a brand new beginning, and the two parties will work together to explore and provide better solutions for the industry to achieve a win-win situation for creators, copyright owners and users.