On Thursday, March 8, we saw something different. Women gathered in large groups and small. In San Francisco, we raised money for female migrant Special leads farmworkers. In India, the shoe retailer, Vans, taught girls to skateboard. In Australia, a national broadcaster featured only women presenting its programming. In London, women focused on a storytelling Special leads event. And in Ireland, women celebrated with great films of the world. It was International
Women’s Day #IWD2018, a global day celebrating the social, economic, Special leads cultural, and political achievements of women. The day also calls for accelerating gender parity. Over the last six months, we have seen movements such as #TimesUp develop, and well-known executives Special leads speak about the disparity between men and women in industries across the board. Recently, here at Marketo, we have been talking about the importance of Special leads being a “Fearless Marketer”, and today, we want to focus that on the importance of being a “
Fearless Woman” in the workplace. There are many strong, capable Special leads women in the workforce and the only thing that is holding us back is fear. I see IWD 2018 as the perfect way to encourage women in business to be fearless in their approach to activities and actions we believe in and to take charge to drive innovation. With an increasing number of companies stepping up to drive Special leads digital disruption, such as Amazon, women in the workplace (especially in marketing) need to let go of their fear and embrace an innovative attitude.